Founded in Hamilton, Ontario in 1956, Pioneer Energy is a dynamic, Canadian-owned network of gasoline/convenience retail locations offering one-stop shopping to motorists across Ontario. Pioneer delivers the products and services today’s busy consumers want most — quality fuel and automotive products, car washes, ATM bank machines, snack foods, soft drinks, newspapers and magazines, tobacco products, fresh hot coffee and much, much more.
Pioneer is Canada’s third largest independent fuel retailer by volume and we continue to capture an ever-increasing share of the retail markets we serve. Our more than 140 independently-operated locations, stretching from Windsor to Ottawa and north to Sudbury and Timmins, are among the most successful in the fuel/convenience sector.
For more than 50 years, Pioneer’s Service Driven Spirit has kept us at the forefront of our industry. We were the first to put pump attendants right at the pumps for instant service. We were also the first to offer a Full-Service Pledge that promises we will wash every windshield and check under the hood with every fuel purchase of 10 litres or more. Failing to uphold this service pledge, we would give the customer a $10 gift voucher.
Pioneer was also the first to introduce a customer rewards/loyalty program, beginning with collector stamps in the late 1950’s, followed by our Pioneer Bonus Bucks money program in 1962. In August 2006 we stopped the issuance of paper money and launched our Electronic Bonus Bucks card program, a strategic move that aligned Pioneer with other competitive loyalty programs.
Our commitment to offer value to our customers is unparalleled and will continue well into the future.
Lastly we have always given back to the communities which we serve. We have donated over
$3 million since 1999 and are planning to donate another $800,000 in 2011.