Date Issued: 1/16/2003 12:00:00 AM
Pioneer Scores!
Hamilton Bulldogs on home ice this December.
Pioneer Family Sundays and new partnership with the Hamilton Bulldogs are a hit with fans of all ages.
Pioneer is scoring big points with the Hamilton Bulldogs and their fans.
Youngsters under 13 can attend games free during one of five Pioneer Family Sundays this season, when both parents purchase tickets at Copps using an official coupon from any of the 35 Hamilton-area Pioneer stations.
“We’re forging an even stronger relationship with a team that is already enjoying a great deal of success,” says Geoff Hogarth, Pioneer Marketing Manager. “This partnership is a good fit for both organizations as we leverage each other’s brands.”
Launched December 8, the partnership also promotes the value of Pioneer Bonus Bucks. “Bonus Bucks will be accepted as cash for the purchase of Bulldogs tickets and at Copps concessions,” notes Geoff.
Pioneer is also changing the way prizes are awarded at the games. Instead of throwing or launching prizes into the seats, kids wearing hockey jerseys will be selected from the crowd.
“Pioneer wants to ensure all younger Bulldogs fans have a fair chance of leaving the arena with something. We want kids to enjoy themselves, and to come back,” adds Geoff. There will be signage at all Hamilton-area Pioneer locations giving the Bulldogs and our Family Sundays increased exposure.
|
